kvmexotic.blogg.se - Confessions of an advertising man

This is the kind of wisdom you can expect across 180+ pages. I’m sure there are more that I missed but these are the ones that stuck out to me. Here are some quotes I underlined in Confessions of an Advertising Man by David Ogilvy.

How to Rise to the Top of the Tree – Advice to the YoungĬonfessions of an Advertising Man by David Ogilvy Table of Contents Chapter on how to write copy.

How to Make Good Campaigns for Food Products, Tourist Destinations, and Proprietary Medicines.

How to Make Good Television Commercials.

How to Illustrate Advertisements and Posters.

Here’s what you can expect from Confessions of an Advertising Man by David Ogilvy.Ĭhapters of “Confessions of an Advertising Man” The man walked, talked, ate and breathed advertising. And of course, he started his own agency. He worked for the British secret intelligence during WWII.

There, he worked at Gallup where he learned plenty about the behavior of the American consumers. Requested to be sent overseas to the United States. Went on to work at his brother’s agency in London. This book is 182 pages of David Ogilvy’s thoughts on everything related to advertising. If you’re in marketing or advertising, this will be an insightful read.Įspecially if you want to understand what makes some advertisements “good.” On “Confessions of an Advertising Man by” David Ogilvy A Scotsman in the United States, competing with American agencies, and he succeeded at it too. He was considered the father of advertising. He was the inspiration behind the TV show, “Mad Men.”

(Note: This post contains an Amazon Affiliate link for the book.)